The story is successful; in few years, Suomy is recognized worldwide as a product of quality, and reaches important goals with its twelve-world titles in motorcycle sports and offshore. Over the years the brand is no longer able to remain tight to the motor world. It is a typical example of the global recognition of the Italian fashion. On one hand, the riders rely on Suomy for safety and comfort and for all the technical racing solutions that only Valter and Maurizio are able to find and develop. Umberto imposes for the first time a look definitely unconventional and innovative, introducing graphics with flowers, glitter and bright colors that will be transferred to other areas and Suomy becomes in short time the only brand that migrates from helmets to other fashion products.
The confirmation is the appearance of the brand on casual wear collection. Suomy takes part to'' Pitti Uomo '' Show with the most prestigious brands of the Made in Italy; not to mention the success in youth clothing with Brums, the car made with Seat, the watches with Meccaniche Veloci and, unbelievable, the fragrances with Deborah. Ah yes, fragrance, the product which is the recognition for any brand.
Other products, and several testimonials of high level, have consolidated the brand and made recognizable the '' red dot '' everywhere in the world.
Having realized in time the decline of motorcycle racing, Suomy gives away the motor part of the brand in order to focus on the protective and ecological products. The first challenge is in cycling, where the three brothers want to create something new. The Suomy DNA, the Made in Italy and the high quality. Once again a winning challenge that keeps faith to the reason why Suomy was born: '' TO BE # 1 ''